Amazon PPC Campaign Structure: My 7-Figure Framework

The exact Amazon PPC campaign structure I use on brands spending $100k+/month. SP, SB, SD layering explained, with real examples.

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The exact Amazon PPC campaign structure I use on brands spending $100k+/month. SP, SB, SD layering explained, with real examples.

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A supplements brand came to me last quarter spending $84k a month on Amazon ads. Their previous agency had built them an account with 47 active campaigns. Forty-seven. Across 22 SKUs.

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I cut it to 12 campaigns. ACOS dropped 18 points in six weeks. Total ad sales went up 11%.

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Nothing about that result was magic. It was structure. The previous agency had confused activity with strategy — every new keyword theme got its own campaign, every product variation got its own campaign, every match type got its own campaign. By the time I looked at it, the account had so many small budgets fighting each other for the same impressions that nothing was getting enough data to optimize properly.