Amazon PPC agency for brands spending $10k+/month.
Senior-operator Amazon PPC agency for brands spending $10k+/month. Margin-led SP/SB/SD management with weekly change logs and no black box.
What we manage
Sponsored Products with exact and phrase capture, broad and auto research, ASIN targeting, and brand defense. Sponsored Brands with headline and video, Store spotlight, and category conquesting. Sponsored Display for retargeting, category and ASIN audiences, and new-to-brand measurement. Amazon DSP and Sponsored TV for mid and upper-funnel reach with frequency caps. Plus retail-readiness aligned with ads and Amazon Attribution for off-Amazon Google and Meta traffic.
How we work: the Bestlake Leak Map
First we find the leaks: search-term waste, branded cannibalization, weak PDP conversion, Buy Box loss, inventory risk, and placement economics. Then we rebuild control with a brand vs non-brand split, match-type discipline, ASIN tiers, bid bands, budget guardrails, and negatives. Then we scale with margin — spend moves only when TACoS, contribution margin, stock, CTR, CVR, and rank support it. Every decision is reported in a weekly scorecard and change log. No black-box optimization.
Campaign blueprints
Sponsored Products is split into Capture (exact and phrase for proven queries), Research (broad and auto discovery), ASIN targeting (competitor and complement), and Defense (brand protection). Sponsored Brands runs branded Defense, category Conquest, and SB Video. Sponsored Display runs Remarketing, Prospecting, and in-market Audiences. Each is measured on the metrics that protect profit: ACoS, ROAS, CTR, CVR, CPC, TACoS, contribution margin, and new-to-brand percentage.
What you get in the first 90 days
A clean SP/SB/SD structure with clear roles for capture, defend, and expand; a non-brand growth plan with themes, budgets, and learning loops; a creative upgrade covering Sponsored Brands video and image standards; guardrails for ACoS, TACoS, and contribution-margin targets with bid floors, ceilings, and negatives hygiene; and a weekly dashboard plus one strategy call.
Service packages
Starter (Fix and Foundation): full audit and rebuild, weekly optimisation, and weekly reporting. Growth (Always-Be-Testing): everything in Starter plus a Sponsored Brands video creative program and structured experiments. Scale (Full-Funnel): Growth plus DSP and Sponsored TV, Amazon Marketing Cloud analysis, and multi-market expansion.
How much does an Amazon PPC agency cost?
Amazon PPC agencies typically charge $2,500 to $12,000 per month as a flat retainer, or 8 to 15 percent of monthly ad spend, or a hybrid of the two. The right number depends on your spend, SKU count, marketplaces, and scope. Bestlake works with brands spending $10k+/month, where senior-operator management pays for itself. See our full Amazon PPC agency cost breakdown for 2026 ranges.
Frequently asked questions
What is Amazon pay per click and how do you run it?
We separate capture, research, and defense so each campaign has a clear job. Budgets follow contribution margin, with placement multipliers and dayparting where they improve efficiency. Negatives hygiene keeps waste in check while we scale non-brand.
Do I get a dedicated Amazon PPC manager?
You get direct access to the senior operator managing the account. Weekly pacing, negatives, query sculpting, SP/SB/SD tests, and reporting are handled with change logs so you can see what moved and why.
How do you differ from a typical Amazon advertising company?
We optimise for contribution margin and total revenue, not vanity KPIs. Brand vs non-brand separation, clear guardrails, and a weekly test cadence keep spend honest and learning forward.
Do you only optimise ACoS?
No — we optimise for TACoS and contribution margin so paid growth does not cannibalise profits.
Will brand ads eat my organic sales?
We split brand vs non-brand, set bid ceilings on defense, and prove incrementality with geo and time tests and AMC.
How fast will I see impact?
Most accounts see efficiency gains after the rebuild cycle; non-brand scale follows once creative and retail readiness are dialled in.
Do you run Amazon DSP?
Yes. We pair DSP reach with SP and SD retargeting and cap frequency to avoid waste.
What does a weekly update include?
Clear wins and losses, budget moves, keyword and ASIN promotions and demotions, tests queued, and next week's plan.