How to Find a Good Amazon PPC Specialist

A good Amazon PPC specialist has direct hands-on experience (not just certification), can show you real campaign data from accounts they've managed, understands the difference between campaign types and when to use each, and has strong opinions about strategy — not just "we optimize to your ACOS target."

Article summary

The longer answer

Short answer: A good Amazon PPC specialist has direct hands-on experience (not just certification), can show you real campaign data from accounts they've managed, understands the difference between campaign types and when to use each, and has strong opinions about strategy — not just "we optimize to your ACOS target."

What most people get wrong about this

1\. Hands-on experience, not just knowledge. Ask them to walk you through a recent optimization decision they made. What did the data show? What did they change? What happened? Someone who actually runs accounts can answer this in 30 seconds with specific details. Someone who learned from courses will give you theory.

What I would actually recommend

2\. Campaign type understanding. Ask them to explain the difference between a discovery campaign and a performance campaign. If they can't articulate why these need different ACOS targets and different bid strategies, they're running every campaign the same way — which is the \1 structural problem I see.

About the author

3\. Search Term Report familiarity. Ask how often they review the Search Term Report and what their graduation process looks like. If the answer is vague or infrequent, the most impactful optimization practice is being skipped.