Fix Your Amazon Listing Before Touching PPC

A low-converting listing makes every PPC dollar more expensive. Use this checklist before scaling campaigns, especially when conversion rate trails category benchmarks.

Article summary

A low-converting listing makes every PPC dollar more expensive. Use this checklist before scaling campaigns, especially when conversion rate trails category benchmarks.

About the author

Every time a brand comes to me saying "our PPC isn't working," the first thing I check isn't their campaigns.