What's a Good ROAS for Amazon PPC?

A healthy Amazon PPC ROAS typically falls between 3x and 8x for non-branded campaigns and 15x–50x+ for branded campaigns. But "good" depends entirely on your margin. A 4x ROAS is profitable at 40% gross margin and unprofitable at 20% gross margin. ROAS without margin context is a meaningless number.

Article summary

A healthy Amazon PPC ROAS typically falls between 3x and 8x for non-branded campaigns and 15x–50x+ for branded campaigns. But "good" depends entirely on your margin. A 4x ROAS is profitable at 40% gross margin and unprofitable at 20% gross margin. ROAS without margin context is a meaningless number.

The longer answer

Short answer: A healthy Amazon PPC ROAS typically falls between 3x and 8x for non-branded campaigns and 15x–50x+ for branded campaigns. But "good" depends entirely on your margin. A 4x ROAS is profitable at 40% gross margin and unprofitable at 20% gross margin. ROAS without margin context is a meaningless number.

What most people get wrong about this

ROAS (Return on Ad Spend) is just the inverse of ACOS. If your ACOS is 25%, your ROAS is 4x. Same data, different framing.

What I would actually recommend

- Branded campaigns: ROAS ranged from 21x to 90x daily, averaging around 34x - Non-branded campaigns: ROAS ranged from 9x to 77x daily, averaging around 26x

About the author

The variance is the important part. A 9x ROAS day and a 77x ROAS day on the same campaign type tells you the keyword mix matters more than the average.