In-House vs. Agency for Amazon PPC: Honest Comparison

Should you manage Amazon PPC in-house, hire a freelancer, or use an agency? A practical breakdown by spend level and account complexity.

Article summary

Should you manage Amazon PPC in-house, hire a freelancer, or use an agency? A practical breakdown by spend level and account complexity.

Key Takeaways

A founder reached out to me last month with a question I get every few weeks. They were spending $42,000/month on Amazon ads, had been burned by an agency the previous year, and were trying to decide between three options: hire an in-house Amazon manager, sign with a different agency, or stick with the freelancer they'd been using for six months.

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"I just want to know what's actually right for my size," they said. "Everyone I talk to is selling me their version."

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Fair question, and the answer matters because picking the wrong model is expensive. The wrong agency costs you $40k-$80k a year. The wrong in-house hire costs you a salary plus six months of underperformance. The wrong freelancer costs you scale.