Why I Think Sponsored Display Is Overrated for Most Amazon Brands

Sponsored Display can work in specific retargeting and video use cases, but for most brands under $500k/month spend it deserves a smaller role than agencies often recommend.

Article summary

Sponsored Display can work in specific retargeting and video use cases, but for most brands under $500k/month spend it deserves a smaller role than agencies often recommend.

About the author

Sponsored Display is the ad product Amazon reps push hardest. It's also the one I run least for clients spending under $500k/month. In some categories I don't run it at all.